Keep your brand active and engaged on social media. Busy business owners don’t have the time to manage their business and their social media. Social media itself is its own business. And now, a mandatory one. Not having a social media presence can greatly effect your business in a negative way. Being current on social media not only gives customers and potential customers updated information on your business and products. It has a psychological aspect as well. Being current on your digital platforms shows your potential customers and clients that you are up to date with the times. You wouldn't want to go to a doctor with outdated practices would you?