Good photography adds authority, which in turn generates the trust of the customer.

The reason photography is so important is primarily because people are generally not very good at describing things they see.

For online retailers, product photography for e-commerce needs to supplement the 5 senses for the item that a shopper would normally rely on to make a purchase decision in-person, and then to increase the odds that they will actually click ‘add to basket.’ It has a considerable amount of ground to cover if it is to deliver this sales conversion. Quality product photography should be able to replace the customers five senses.